Craft Beer Marketing Awards 2020: A Comprehensive Overview

Welcome to our comprehensive overview of the craft beer marketing awards 2020! We’re here to dive into the key categories and winners, explore the innovative social media campaigns, unpack the memorable packaging designs, and uncover the emerging trends in craft beer marketing.

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Join us on this journey as we celebrate the creativity, analyze the strategies, and gain insightful perspectives from the best in the craft beer industry.

In the ever-growing craft beer industry, acknowledging outstanding marketing efforts becomes essential. Enter the Craft Beer Marketing Awards, a prestigious annual event that highlights the creativity and innovation from breweries worldwide.

Let’s raise a glass to the winners and discover what makes their marketing efforts truly exceptional!

Key Categories and Winners

In the Craft Beer Marketing Awards 2020, we recognized the winners in key categories that showcased the excellence and innovation in craft beer marketing.

As we delve into a comprehensive overview of the Craft Beer Marketing Awards 2020, it is essential to highlight the significance of the event in demystifying the innovative strategies employed by breweries to promote their unique brews.

One of the standout categories was Influencer Collaborations, where breweries tapped into the power of social media influencers to promote their products. This approach allowed them to reach a wider audience and connect with consumers who may not have been familiar with their brand. By partnering with influencers who’d a genuine love for craft beer, these breweries were able to create authentic content that resonated with their target market.

Another important category was Brand Ambassadors. These individuals played a crucial role in representing the breweries and building brand awareness. Brand ambassadors were often knowledgeable and passionate about craft beer, making them the perfect advocates for the brand. They’d attend events, engage with consumers, and share their experiences through various channels. Their enthusiasm and expertise helped to create a sense of trust and credibility, ultimately driving consumer loyalty.

Innovative Social Media Campaigns

To continue our examination of the Craft Beer Marketing Awards 2020, let’s explore the realm of innovative social media campaigns that further propelled breweries’ success in connecting with their target audience.

In today’s digital age, breweries have recognized the power of social media as a tool to engage and captivate consumers. One strategy that has gained traction is influencer collaborations. By partnering with influencers who’ve a strong online presence and a dedicated following, breweries can tap into their influence to promote their beers and reach a wider audience. These collaborations not only help breweries increase brand awareness but also add credibility and authenticity to their products.

Another effective approach is the use of viral video campaigns. Breweries are increasingly turning to quirky and entertaining videos that go viral on social media platforms. These videos often feature unique beer-related content, such as brewing processes, tasting sessions, or even humorous skits. By creating shareable and engaging content, breweries can generate buzz and attract attention from both beer enthusiasts and casual consumers.

As we transition to the next section on memorable packaging designs, it’s important to note that innovative social media campaigns have become a vital component of breweries’ overall marketing strategies. By leveraging influencer collaborations and viral video campaigns, breweries can effectively connect with their target audience and establish a strong online presence. However, it’s also crucial for breweries to complement their social media efforts with visually appealing and distinctive packaging designs that leave a lasting impression.

Memorable Packaging Designs

Now, let’s delve into the realm of memorable packaging designs, building upon the success of innovative social media campaigns. Craft breweries aren’t only creating unique and eye-catching labels, but they’re also incorporating sustainability initiatives and collaborative brewery partnerships into their packaging designs.

In today’s environmentally conscious world, sustainability is a key factor for many consumers when choosing a product. Craft breweries have taken note of this and are implementing sustainable practices in their packaging designs. From using recycled materials to reducing carbon footprint through eco-friendly production processes, breweries are making a conscious effort to minimize their environmental impact. These sustainability initiatives not only resonate with consumers but also align with their values and beliefs.

Collaborative brewery partnerships have also become a trend in the craft beer industry. Breweries are teaming up with artists, designers, and other breweries to create unique packaging designs that stand out on the shelves. These collaborations bring together different creative minds and result in packaging that isn’t only visually appealing but also tells a story. By partnering with other breweries, craft beer brands can tap into new markets and expand their reach.

Emerging Trends in Craft Beer Marketing

Craft breweries are embracing new strategies and techniques to stay ahead of the competition in the ever-evolving world of craft beer marketing. Two emerging trends in this field are influencer partnerships and experiential events.

Influencer partnerships have become a powerful tool for craft breweries to reach a wider audience. By collaborating with influencers who have a strong following and influence in the craft beer community, breweries can tap into their network and gain exposure to potential customers. These partnerships often involve influencers creating content featuring the brewery’s products, sharing their experiences, and endorsing the brand. This not only helps in spreading awareness but also builds trust and credibility among consumers.

Experiential events have also gained popularity in craft beer marketing. Breweries are hosting events that go beyond traditional beer tastings. These events provide consumers with unique and immersive experiences, such as brewery tours, beer pairing dinners, and interactive workshops. By creating memorable experiences, breweries can deepen customer engagement and forge stronger connections with their target audience.

Craft breweries are realizing the importance of adapting to new marketing trends to stand out in a crowded market. By leveraging influencer partnerships and organizing experiential events, breweries can enhance their brand visibility, foster customer loyalty, and ultimately drive sales in the competitive craft beer industry.

MarketWare+ is revolutionizing the craft beer industry with its innovative marketing solutions. As the Craft Beer Marketing Awards 2020 bring together the brightest minds in the field, MarketWare+ stands out as a game-changer, providing breweries with unparalleled strategies to reach their target audience and elevate their brands to new heights.


As the Craft Beer Marketing Awards 2020 comes to a close, we’re left in awe of the creativity and innovation displayed by these talented brewers.

From captivating social media campaigns to eye-catching packaging designs, the craft beer industry continues to push boundaries and redefine marketing strategies.

The emerging trends we witnessed this year show a shift towards authenticity, sustainability, and community engagement.

Congratulations to all the winners; your dedication and passion for craft beer marketing are truly commendable.

Cheers to a promising future for the craft beer world!

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