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MyMarketWare’s New Basics of Marketing

Tuesday, February 5th, 2008

I recently read an outstanding article in Inc. Magazine about the essential marketing tools required in this day and age. “The New Basics of Marketing” examines the technology available to keep us connected and communicating (i.e. Websites, email, mobile phones, social networks, viral video, blogging) and how this technology can be applied effectively when marketing [...]

Welcome to MyMarketWare!

Saturday, January 26th, 2008

Single property Websites are an effective way to win listings, gain exposure for them, and distinguish yourself in your market area. I work closely with agents who have experienced great results by using this type of solution.
Recently, NAR reported that 84% of buyers were searching for homes on the Internet in 2007. With MarketSites, you [...]

5 “Don’t Miss” Marketing Tips For Your Real Estate Business

Sunday, December 16th, 2007

It was one long weekend at my house. Both my 1 and 3 year old have colds and sleep was not so easy to come by for any of us. Fortunately, my Google Reader kept me up to date on the latest and greatest real estate marketing tips offered by the following probloggers! Check them [...]

The Cure for Resisting the Real Estate Blog

Sunday, December 9th, 2007

 
Finally, the perfect therapy for the anti-blogging real estate agent – one dose of Realty Blogging by Richard Nacht and Paul Chaney will do the trick!  After literally devouring this succinct paperback in just two day’s time and soaking its pages with my trusty yellow highlighter (the one with the handy little sticky tabs built [...]

20 Content Ideas + Posting Plan = Happy Real Estate Blogger!

Sunday, December 2nd, 2007

Do you schedule your real estate “blog time”? Do you have a plan or just squeeze it in on nights, weekends and between activities? And how do you decide what to write about?
Juggling all our commitments to make time for blogging is a job in itself. But when you’ve finally gotten home from writing a [...]

Willy Wonka Has Nothing On These Real Estate Delights!

Monday, November 26th, 2007

Simply put, the National Association of Realtors conference was overwhelming…But overwhelming in a kid in a mega-candy store kind of way.  After wandering, awestruck through the colossal building at the Sands Expo and Convention Center in Las Vegas, Nevada, I began to sense the sting of my sweet tooth, so I decided to take a [...]

It’s Not Fantasy Real Estate: Trading Cards for Your Listings

Monday, November 19th, 2007

Homes are a lot like our greatest sports heroes. We admire their success or great potential…and they both look really appealing on professional print trading cards. So don’t just covet those baseball cards, turn a favorite hobby into your latest real estate marketing tool. 

Listing trading cards are a fairly inexpensive and eye-catching addition to your [...]

Real Estate Marketing for More than Market Share

Sunday, November 11th, 2007

Looking for some cost effective holiday marketing this year? What if I told you I had found the perfect two for one special?  In the midst of a declining real estate market and the onset of the bustling holiday season, it’s easy to get caught up in the chaos of our own daily lives.  While [...]

Santa’s Real Estate Marketing Ideas for the Holidays

Sunday, November 4th, 2007

Okay, I’m not really “Santa” but perhaps an elf-like assistant who enjoys making lists too! There’s no better time than the holidays to reach out to your client sphere and make valuable business connections. So what’s in your holiday marketing bag? Don’t be left sending out the same card, different color this year. Plan early [...]

Mobile Marketing – Can Your Car Make You Money?

Monday, October 29th, 2007

Turn your greatest depreciator into a marketing tool you can appreciate!  Across the board, authorities on real estate budgets insist that it is necessary to spend 10 percent of your commission income on personal marketing…even when times are tough.  I know you’ve heard it before, but it still rings true that “It takes money to [...]

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