Community Connections
Real Estate Agents Can Learn A Lot From Mr. Rogers
Tuesday, May 6th, 2008Won’t you be my neighbor?! Mr. Rogers had the right idea…get out there and get to know your neighbors! Help out, lend a hand, and get involved in neighborhood events. He made visits to local business owners and helpful neighborhood role models. Mr. Rogers always rallied his neighbors together. But what if Mr. Rogers doesn’t [...]
Savor Your Real Estate Blog Community with Comment Relish
Friday, April 11th, 2008Interacting with your real estate blog readers will increase your readership and create a sense of community. One way to reach out to your blog readers is through commenting. Responding to comments made on your blog in a timely fashion is a must. This lets your readers know that you are a real person who [...]
Guerrilla Marketing with Max, the HomeGain Gorilla
Tuesday, March 18th, 2008I recently met up with Max, the HomeGain Gorilla. He’s been busy with press appearances, but managed to sneak away. We flew via the HomeGain Jet to an undisclosed location to talk business, blogging, bananas, and life as the HomeGain spokes-gorilla. During the interview, Max shared helpful agent tips for this market, his thoughts on SEO, [...]
Community Information Marketing
Monday, February 18th, 2008Most homebuyers are just as interested in the surrounding neighborhood as they are in the home! Schools, parks, transportation, shopping, and numerous other amenities can greatly affect homebuyer decisions. Most agents I work with do a pretty decent job of providing school scores, relocation guides (hopefully current) and other custom created items. However, many of [...]
Welcome to MyMarketWare!
Saturday, January 26th, 2008Single property Websites are an effective way to win listings, gain exposure for them, and distinguish yourself in your market area. I work closely with agents who have experienced great results by using this type of solution.
Recently, NAR reported that 84% of buyers were searching for homes on the Internet in 2007. With MarketSites, you [...]
Kickstart My Heart…And My New Year at Inman
Sunday, January 6th, 2008I’m pleased to kickstart my New Year at the Inman Real Estate Connect in New York this week. My better half, Reggie Nicolay, will be speaking on the Marketing Your Blog panel on Wednesday. And I have a fun “top secret” task of my own.
If you plan to attend, don’t miss the Beers with Bloggers Reception, [...]
20 Content Ideas + Posting Plan = Happy Real Estate Blogger!
Sunday, December 2nd, 2007Do you schedule your real estate “blog time”? Do you have a plan or just squeeze it in on nights, weekends and between activities? And how do you decide what to write about?
Juggling all our commitments to make time for blogging is a job in itself. But when you’ve finally gotten home from writing a [...]
It’s Not Fantasy Real Estate: Trading Cards for Your Listings
Monday, November 19th, 2007Homes are a lot like our greatest sports heroes. We admire their success or great potential…and they both look really appealing on professional print trading cards. So don’t just covet those baseball cards, turn a favorite hobby into your latest real estate marketing tool.
Listing trading cards are a fairly inexpensive and eye-catching addition to your [...]
Real Estate Marketing for More than Market Share
Sunday, November 11th, 2007Looking for some cost effective holiday marketing this year? What if I told you I had found the perfect two for one special? In the midst of a declining real estate market and the onset of the bustling holiday season, it’s easy to get caught up in the chaos of our own daily lives. While [...]