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Trying to get the most bang for your buck?

By NikNik | July 2, 2008

How much do you spend on marketing each listing? $100, $500, $1,000, more? And does that number change based upon each individual listing? Do you tend to spend more on higher priced listings? Well, a recent report by VHT (a real estate software company) provided an overview of agent spending habits when it comes to marketing listings. According to VHT’s June 2008 report,

One-quarter of agents surveyed said they spent $250 to $500 per listing, one-fifth spent $500 to $1,000 and another quarter spent $1,000 or more per listing. And, almost one-fifth said their spending depended on the property.

So I have to ask….how much is your marketing costing you? And more importantly, are you getting the biggest bang for your buck? With most buyers turning to the Internet to begin their search for homes, it’s not surprising that many agents are now marketing their listings online. But with so many online marketing choices, it’s very easy to get distracted and end up with a fragmented marketing plan.

One great way to compliment your offline marketing efforts is with a single property Website solution, like MyMarketWare. After winning your listing, you likely begin gathering details and media (pictures/video/etc) about the property. Most agents will utilize the details and media on a listing brochure or flyer. Why not take the same details and media and put them to work for you online….as well as offline. So while you (or your assistant) are creating the listing brochure, open another window on your desktop and create a MarketWare listing site at the same time. This way you can easily copy and paste the property details from your brochure to the site. Make the most of your MarketWare site by adding keywords about the neighborhood, community, and/or city in your descriptions. The more detailed your site, the better chance your site will be found on search engines and listing aggregators.

More about MyMarketWare:

MyMarketWare offers single property Websites dedicated to one property. You can include up to 100 high resolution pictures, video, unlimited details, and your blog or Website. MyMarketWare sites also auto-populate census and community info, school info, maps, and links to over 70 area amenities based on the property address. You can even change the automatic settings for your RSS feed and SEO meta data. And MarketWare sites will only run you $39!

I have to say that you will not find another single property Website solution that incorporates this amount of great technology and content. AND once you create your MarketWare site, simply select all your syndication options and your site is automatically delivered to Google, Yahoo, Trulia, Homescape, Propsmart, Oodle, and more! Try it now, risk free. Only pay, when you publish to the Web. And you’ll notice that once you publish your MarketWare site…you will be indexed quickly (often within minutes) and found easily by those buyers you are trying to reach online!

What’s the point?

The point is….great marketing can be affordable and MyMarketWare is evidence of that! With it, you can quickly and easily create, syndicate, and market all your listings online.

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