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Blog Action Day: When Real Estate Agents Go Green
By Sarah | October 15, 2007
Have you heard the blogger buzz? Today is the official Environmental Blog Action Day! Today is the day that bloggers from all arenas unite to address “the issue of the environment”.Â
So exactly what can real estate agents do to make this Earth a happier, healthier planet? Use both sides of the paper when printing sales contracts? Utilize paperless transaction services?  Skip the post office and e-mail listing flyers and personal promotions to past clients? While the trees will certainly appreciate this considerate conservation, there is another angle that could actually help you in your real estate marketing presence, as well. Nothing wrong with killing two birds with one stone, right? Disclaimer: Killing birds with or without stones is not typically a recommended environmental practice.
Have you considered becoming a certified “EcoBroker” in order to serve your community as an expert in environmental housing issues? Becoming an “EcoBroker” will allow you to function as an expert consultant in your area on such topics as energy-efficient technology for homes, renewable energy, green building and renovation, and transaction-related environmental issues. While the certification will set you back a few greenbacks, this could prove to be marketing dollars well spent. The certification claims to lead to increased market share and, of course, differentiation if properly promoted to your prospects and current clients. Your certification will certainly equip you with the tools and knowledge to make progressive recommendations to your clients and feed them with “green” related marketing pieces – all in paper-free e-mails or online promotions, of course!
To get more information about becoming Eco Certified through online training, visit EcoBroker. For more information about today’s Blog Action Day, visit the Blog Action Day Blog. Stop by for excellent suggestions for your own blog action, as well as environmental charities and green-related articles.
Topics: Blogging, Environmental Solutions, Marketing Solutions |
4 Responses to “Blog Action Day: When Real Estate Agents Go Green”
Comments
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October 20th, 2007 at 11:24 pm
Great info. I featured an article on paperless RE transactions on my site just recently. Check it out.
http://blog.brianlebars.com
I am currently enrolled in the EcoBroker program right now and find it quite rewarding. Information that helps educate our clients and make a positive impact on our enviroment is a win win!
October 24th, 2007 at 4:43 pm
Kudos to you for participating in blog action day.
It sounds like EcoBroker is a great program.
I decided to write a post of my own about an environmental issue that
might strike a cord with some real estate agents: Brazilian teak hardwood
floors and the destruction of the rain forest.
You can find it at:
http://www.realestatetwincities.net/blog/.
Check it out.
Keep up the good work.
October 24th, 2007 at 5:29 pm
I will definitely check out your post. Sounds like very good information. Thanks so much for visiting!
April 21st, 2008 at 6:50 pm
[...] an EcoBroker. Obtain a special this special designation and educate [...]